Yes, everywhere you look, people are necking pints of this summer's scrumptastic drink of choice, Magner's Cider.Here's five top things about the yuppie tramp juice from this article on BBC Online.
1. Magners is apparently known as Bulmers in Ireland, which is, strangely, an old name already well-known in England. Calling it that would probably mean they couldn't give the stuff away.
2. Serving it with ice is 'its USP', like putting lime in a bottle of Corona. But the reason for this is purely from the days when pubs in Ireland didn't have fridges and it was just the only way of making the stuff cold.
3. It really is a pint bottle, despite all the late night arguments I've heard about it being bigger/smaller. A pint is 568ml. Check your milk.
4. The traditional Oirish advert, all CGI orchards and fishing boats bobbing around in an emerald-sea'd harbour, was actually shot in New Zealand. Beauty.
5. While it's true to say it's definitely the 'drink du summer'- thanks in part to the blazing hot spell earlier in the year- it's also true that no-one will be seen dead drinking it this time next year.
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